Privacy
Last updated 8 November 2026
This page explains what personal data LeadWhy handles, where it comes from, why, and what you can do about it. It covers two groups of people: those who use this site or buy from LeadWhy, and those whose business contact details appear in the store lists LeadWhy sells.
Who is responsible
LeadWhy is run by an independent data engineer, who decides how this data is used. You can reach me at [email protected].
If you use this site or buy from LeadWhy
What I collect
- What you type into a form: your name, email, agency website, what you sell, your market and your message.
- The emails we exchange.
- For customers: billing details and payment records.
Why, and on what basis
- To send the sample you asked for and follow up about it: steps you asked for before a contract.
- To deliver what you buy and invoice you: the contract between us.
- To keep tax and accounting records: a legal obligation.
- To keep the site and the service secure: a legitimate interest.
Who helps
Cloudflare hosts this site. Web3Forms delivers form messages by email. Google Workspace handles email. Payoneer handles invoices and payments. Each processes data only to provide its service.
How long
Sample requests that don't lead to an order are deleted within 12 months. Customer and invoice records are kept as long as tax and accounting law requires.
Cookies
This site sets no cookies and runs no advertising or tracking scripts. If page views are counted, it's with Cloudflare Web Analytics, which doesn't use cookies.
If your store appears in a LeadWhy list
What is in the lists
The store's name and website; its country and city; its niche and number of products; its Shopify theme; the countries it ships to; whether it shows a physical shop, local pickup or a wholesale page; the share of its product variants that are sold out; and the contact details the store publishes, such as its contact email address and phone number. When an email address contains a first name (like [email protected]), that first name may be shown. Nothing private or sensitive is collected, and nothing behind a login.
Where it comes from
The store's own public website: its storefront, product catalog and contact pages.
Why, and on what basis
To find online stores that may need services such as a redesign, SEO, international expansion, point-of-sale or wholesale tools, and to sell those lists to agencies that offer them. The basis is legitimate interest, mine and my clients', in business-to-business marketing. To keep that fair, the lists hold only business details the store chose to publish, each row says why the store was listed, and any store that asks is removed.
Who receives it
Agencies that buy a list. Each agency is then responsible for its own use of the data and must follow the marketing rules that apply to it, including honoring opt-outs.
How long
As long as the store is active and the data is refreshed. When a store asks to be removed, its details are deleted and only its website address is kept, on a do-not-include list, so it stays out of future lists.
Want your store left out? Use the remove a store page or email [email protected]. It's removed within 7 days and won't appear in future lists. No reason needed.
Your rights
Depending on where you live, you can ask to see the data held about you, correct it, delete it, restrict or object to its use (an objection to marketing is always honored), and get a copy. Email [email protected] and you'll get an answer within 30 days. You can also complain to a data protection authority: your national authority in the EU, the ICO in the UK, or the CNDP in Morocco.
Where data is processed
LeadWhy works from Morocco. The providers above may process data in the European Union, the United States and other countries, under their own contractual protections for international transfers.
Changes
If this policy changes, the date at the top changes too.